Recall that Google has set up the "ad bidding" scheme, that effectively gives Google more power. In the short run, though, giving up control of AdX is not likely to hurt Google much.
www.techrepublic.com/article/news-google-antitrust-ruling
A 2024 ruling held that Google's payments to, say, Apple to preserve Google Search as the default search engine was anticompetitive behavior.
Debates
Finished examples of software patents